Sales professionals are constantly looking for ways to differentiate themselves from the competition and handle objections. In this session, sales teams are exposed to powerful communication techniques like NLP, to use language that builds rapport from the first contact whether in person, over the phone, or in a written communication. The module highlights how to tell great stories from a position of strength based upon previous sales successes.
This module naturally unites sales & marketing. The teams are given industries and success stories to build these messages, which can be used for objection handling, prospecting or email marketing campaigns when married with effective industry-based marketing material. This technique called (RCBC) - Reference, Credibility, Benefits and Call to Action - provides fast ways for the sales people to prospect with industry knowledge and targeted messaging.
· Introduction to Story Selling
· 1 to Many Email for pipeline development
· Using Emotional Words to Capture the Attention of prospects
· Introduction to personality types to align with
· Using existing marketing material to create stories
· Telling a story that challenges your prospect
· Call Scripts for 1 to many calling programs
· Inbound vs Outbound Storytelling
· Handling Objections
