"Power Prospecting" shows you how publicly released corporate information can be the basis for an event-driven communication to prospective executives. We have all been stuck reaching out to only one person in a targeted organization and haven't always been impressed with the results.
The technique provides the sales person with the knowledge to seek out the right people and right information, resulting in new deals to the pipeline.
This event-based prospecting will teach you how to use events to build a footprint, establishing the right connections and getting the appointment. Using research to obtain the right information connects you with the executive to get a strong referral. In this course you will learn how to find the information and turn it into a short, attention-grabbing message that CXOs respond to.
· Introduction to Prospecting
· What does bad Prospecting look like
· Crafting Powerful 1 to 1 Executive Emails
· SEKM Technique
· Google Research Tips and Tricks
· The Power of The Press Release
· Templates for email examples
